Important Notice Regarding Text Messaging

Michael Potter, LPT Realty (“we,” “us,” or “our”) does not share customer opt-in information — including phone numbers and consent records — with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.

Overview

This Privacy Policy describes how Michael Potter, LPT Realty collects, uses, and protects information you provide when visiting potterealty.com or engaging with our services. We take your privacy seriously and will never sell your personal information to third parties.

1. Information We Collect

Personal Information:

Name, email address, phone number, and physical address
Details about your real estate needs (buying timeline, current location, home preferences)
Payment information when applicable
Opt-in records and timestamps for all communication channels (SMS, email, etc.)

Non-Personal Information:

IP address, browser type, and device information
Website usage patterns and analytics
Cookies and similar technologies

Customer Communication:

Records of inquiries and service requests
Appointment details and preferences
Service history and feedback

2. How We Use Your Information

To respond to your inquiries and provide real estate services
To send you our monthly newsletter (only if you opted in)
To follow up regarding your real estate goals
To process transactions and service requests
To communicate with you about appointments, updates, and promotions
To improve the content and experience of our website
To ensure security and fraud prevention
To maintain records of your communication preferences and consent

3. SMS Messaging & Compliance

By opting into our SMS messaging services, you agree to receive text messages related to our services, including appointment reminders, customer support, and important updates.

Opt-In & Consent:

You will only receive messages if you have explicitly opted in
We maintain timestamped records of all opt-in actions
We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws

Opt-Out Instructions:

You can cancel SMS notifications at any time by replying STOP
You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
All opt-out requests are processed immediately

Message Frequency & Content:

Message frequency varies based on your interactions with our business
Messages will be directly related to the services you have requested
We do not send promotional content without specific consent

Help & Support:

Reply HELP for assistance or contact us at michael@potterealty.com
Customer support is available during regular business hours

Carrier Information:

Standard message and data rates may apply
Carriers are not liable for delayed or undelivered messages
Supported carriers include AT&T, Verizon, T-Mobile, and most regional carriers

SMS Data Protection Statement: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support of services (such as customer service) is permitted. All other use case categories exclude text messaging originator opt-in data and consent — this information will not be shared with any third parties.

4. Information Sharing & Disclosure

We do not sell, rent, or trade your personal information. We may share information only in the following limited circumstances:

Service Providers:

Flodesk — email newsletter delivery
Follow Up Boss — real estate CRM for managing client relationships
Google reCAPTCHA — spam protection on forms
Google Analytics — website traffic analysis
Vercel — website hosting
SMS aggregators and providers, solely for the purpose of delivering messages you have consented to receive

All service providers are contractually obligated to maintain confidentiality and security. Each has their own privacy policy governing how they handle data.

Legal Compliance:

If required by law, legal process, or to protect our rights
In response to valid law enforcement requests or court orders

Business Transfers:

In the case of a merger, acquisition, or sale of assets, your data remains protected under the terms of this policy

All categories above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties, excluding aggregators and providers of our text message services.

5. Data Security

We implement and maintain reasonable security measures to protect your personal information, including:

Encryption of sensitive data in transit and at rest
Secure access controls and authentication mechanisms
Regular security assessments and updates
Employee and vendor training on data protection
Breach notification protocols in accordance with applicable laws
Secure backup systems and recovery procedures

Despite these measures, no method of transmission over the internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information but cannot guarantee absolute security.

6. Cookies & Tracking Technologies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and analyze site traffic. We use cookies and similar technologies to:

Analyze site traffic and user behavior
Remember your preferences
Improve website functionality and user experience
Measure the effectiveness of our services

You can decline cookies using the banner shown on your first visit, or control them through your browser settings. Note that disabling cookies may limit your ability to use certain features of the site.

7. Data Retention

We retain your information for as long as necessary to provide our services or as required by law. If you would like your information removed from our records, please contact us and we will honor your request promptly.

8. Your Rights & Choices

You have the right to:

Access, update, or delete your personal information
Request information on how we process your data
Opt out of marketing emails by clicking “unsubscribe” in any email we send
Opt out of SMS messages at any time by replying STOP
Opt out of cookies using the consent banner on our site
Withdraw consent at any time for future communications
Lodge a complaint with a supervisory authority if you believe your rights have been violated

9. Third-Party Links

This website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their individual policies. This Privacy Policy applies only to information collected by potterealty.com.

10. Changes to This Privacy Policy

We may update this policy periodically. The latest version will always be available on this page with the updated effective date. For significant changes, we will notify you by email or through a notice on our website. Continued use of the site after changes are posted constitutes your acceptance of the updated policy.

11. Contact

If you have any questions about this Privacy Policy or how your information is handled, please reach out:

Michael Potter · LPT Realty

Phone: (970) 290-6436

Email: michael@potterealty.com

Website: potterealty.com

Northern Colorado

By using our website and services, you consent to this Privacy Policy.